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Screen printing is a technique in which the ink is directly applied to the surface that is to be printed and this surface is called substrate. The image that is to be printed is transferred photographically to the screen in such a way that the areas not be printed is blocked and the fabric is used as a stencil. A roller moves across the screen stencil, pumping ink over the threads of the woven net in the open areas.

The silk screen printing also known as serigraphs is a multiple printing technique that involves the use of stencils in order to transfer the design. The paint is applied on the silk screen and affects the areas that are not blocked by the stencil. Many colors can be applied by using several stencils in a single print. The serigraphs was developed as a commercial medium and is still used by modern artists. The silk screen has been replaced with a polyester material that is widely available and is also cheap as compared with silk material.

During the reign of Song dynasty in China, the screen printing appeared in the recognizable form. Japan and other Asian countries started using this printing method and advanced it further by using this in conjunction with paints and block printing. Asia introduced screen painting to the Western Europe in the late 1700s but screen painting was not used widely in the Europe due to unavailability of silk mesh here and it started gaining wider acceptance when silk mesh on trade with Asia became easily available and also, other mediums that could be used were developed.

The screen printing in the United Sates became popular when the artist Andy Warhol screen printed Marilyn Monroe in year \’62 in the garish colors. In year \’60, the American entrepreneur, inventor and artist Michael Vasiltone developed and patented a rotary multicolor garment screen printing machine. He used this rotary machine to manufacture and print information of bowling on different garments but soon he turned his attention on printing team logos and information on t-shirts. This soon led to led a boom in t-shirt screen printing business and many more manufacturers licensed from him in order to print on t-shirts. The rotary garment screen printing machine became the most popular device used in the screen printing industry.

The screen printing was developed as an industrial technology but it was adopted by the artist for expressing and as a repeating medium to duplicate their works before \’00s. This is a very popular in both the commercial printing and also by artists and it is used to print images on different mediums like CD and DVD covers, glassware, ceramics, hats, woodwork, metals, t-shirts and hats.

Screen printing is used extensively in the printing industry to mass create so many items specifically t-shirts. It is excellent for both short and long-run printing. For large volumes the process can be set up on a printing drum but for small runs a simple manual setup can be used.

Large and small corporate give gifts to their employees and clients in appreciation of their work and also to motivate the employees to perform better. The Corporate gifts are usually screen printed with the company logo and some motivational sentiments. The corporate gifts are given at the time of holidays like Christmas and New Year. There are many different types of corporate gifts like t-shirts, bags, glasses and like. The screen printed t-shirts are also given to the employees during the annual events of the corporate.

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The increasingly adopted practice of giving corporate gifts is not as known to people as gifts given by individuals to loved ones. Organizations show that they are grateful to their clients or employees by giving away corporate gifts.

These gifts are costly objects and they usually do not have any role to play in promoting the products or services of the organization, which means that they do not have any reference to the business. However, at times corporations also give employees and prospective customers promotional merchandise such as pen drives, pens, key-chains and stationery items that are marked with the business logo.

Similar to any other gifts, the selection of a corporate gift also depends on the person to whom the gift is to be given. Although custom and costly gift items are given to key customers of the company, the company personnel are usually given a standard gift, which is generally not costly, but serves a useful purpose.

In order to strengthen and promote a good relationship with a customer or a member of the staff, it is essential to remember that the apparent worth of the corporate gift is critical. Prior to giving a corporate gift, you should confer with your legal department regarding any constraints that may have been enforced by law on this practice.

It\’s important to plan corporate gift-giving in advance by allocating a budget, planning the number of gifts to purchase, and hunting for bulk deals with retailers. The planning part is more significant with respect to employee gifts, even more so if your organization is a mid-sized or large entity. You should procure the right number of gifts so that no employee whom you plan to appreciate is left out.

To conclude, giving corporate gifts is an intelligent business practice, which helps you develop a closer and healthier relationship with both your staff and your customers. However, two things must be kept in consideration – the law and your expenditure.

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Healthy businesses always rely on friendly relationships with their customers to continue performing well. If the customers are happy and continue to return for services, the company\’s chances of successfully enduring bad economy improve significantly. One tried and tested strategy for staying in the good books of your customers is through corporate gifts. These gifts keep the customers happy and do not hurt the company\’s expenditure account also.

A corporate gift should be judiciously selected keeping the recipient in mind, as in case the gift does not appeal to the recipient, the purpose of the exercise would be defeated. The gift may be attached to a promotional initiative, while launching a new product, or simply given at regular intervals to keep the client in a good spirit.

The gifts could be as varied as stationery items and showpieces to more expensive ones like a bottle of high quality wine. An intelligent way to generate customers\’ recall about the company is to stamp a logo on the gift item.

Consider a gift that gives when you are thinking about corporate gifts. More and more people are changing to different ways of thinking and want others to benefit. Buy1GIVE1, KIVA and Change The Present are organisations that can offer gift value to your clients and staff. Check Buy1GIVE1 out at www.b1g1.com.

As the gift showcases the company, the quality of the gift must be in accordance with the standard and quality the company delivers. An inferior gift will only be a futile effort as it won\’t be able to convey the gratitude that the company wants to communicate to its customers. In times like these when organizations are confronting economic problems and are looking out for best deals, it is better to avoid making a bad impression on your clients.

Corporate gifts therefore are one of the best marketing options under the limitations of a limited budget. Even though they can behave as a double edged sword if used inappropriately, but by exercising a little caution, they can work wonders for a business in periods of recession.

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